The Difference Between

Public And Private


Public companies are liquid meaning you can buy and sell them daily on the public markets. What investors may not realize is that they are paying a significant premium for that liquidity. Unlike publicly traded businesses, private businesses aren’t as liquid and take time to sell. As a result, often a “liquidity discount” is applied to their valuation. This means you can purchase a private company with essentially the same characteristics of a public business for a 20-30% discount which translates into higher return potential.